AI, Tech, & Digital Commerce
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E-Commerce Platform Considerations for B-to-B Distributors
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor for a successful e-commerce adoption – and growth velocity – is having a strong strategic plan for the digital sales channel.
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The ROI Case for E-Commerce
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5 percent of revenue through e-commerce.
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Why Distributors Must Have an E-Commerce Site
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation of how a transaction is completed.
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2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of these distributors are seeing very little revenue traction through their e-commerce site, even after several years.
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The State of Distributor E-Commerce 2015: Survey Results
February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several thousand end users from multiple distributors.
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Google’s “Phantom” Algorithm Impacts Websites Light On Content
Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or other mobile-friendly) sites.
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One Thing Every B-to-B Distributor Website Should Do ASAP
It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in the field and very mobile, so this future change is important.
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Distributors Have High Expectations for E-Commerce in 2015
This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying.
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Six Reasons Your Customers Leave Your E-Commerce Site
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking, “Build it and they will come.” But, what really happened was, “We built it and they didn’t come.
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Distributor Marketing Survey 2014: Survey Results
Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution Management in July 2014.