AI, Tech, & Digital Commerce
-
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.
-
The Amazon Effect
Amazon is a machine. The online retail juggernaut has recently churned out the world’s richest man and, its tendrils of modernization are slowly reaching into every physical industry in the world. In distribution, some know this, some don’t. Real Results Marketing looked to see what distributors think about how Amazon Business is affecting their business.
-
Why Distributors Don’t Do E-Commerce
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes in the reasons for not pursuing e-commerce.
-
Eat Lunch, Be Lunch, or Die
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post, I’m going to explain why it is alarmingly easy to lose an obscene amount of revenue, without doing anything. Here are the 4 problems your business could be suffering from.
-
2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to transactional priorities. Part 2 will explore what is changing and what that could mean for your business.
-
2017 State of E-Commerce in Distribution, part 1: E-Commerce Continues the Maturity Journey
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total revenue through the e-commerce channel) decreased slightly by 2 percentage points from 2015 to 2016.
-
How to Use Analytics to Make Money with Small Customers
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find ways to lower cost-to-serve and increase dollars per transaction.
-
What to Do About Accounts That Cost You Money
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the total amount of revenue they contribute or the total gross profit or gross margin percentage they seem to provide are actually costing them significantly more money than they bring in to…
-
What the Executive Suite Needs to Know About Marketing Automation
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not features, and be ready to make your business case with numbers and support from your counterparts in sales, customer success, and other stakeholders.
-
How to Make the Case for Marketing Automation
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.