{"version":"1.0","provider_name":"Distribution Strategy Group","provider_url":"https:\/\/distributionstrategy.com","author_name":"Jonathan Bein","author_url":"https:\/\/distributionstrategy.com\/author\/jonathan-bein\/","title":"How Distributors Position Their Business, Part II - Distribution Strategy Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"q4LM4r1JBe\"><a href=\"https:\/\/distributionstrategy.com\/2011\/06\/how-distributors-position-their-business-part-ii\/\">How Distributors Position Their Business, Part II<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/distributionstrategy.com\/2011\/06\/how-distributors-position-their-business-part-ii\/embed\/#?secret=q4LM4r1JBe\" width=\"600\" height=\"338\" title=\"&#8220;How Distributors Position Their Business, Part II&#8221; &#8212; Distribution Strategy Group\" data-secret=\"q4LM4r1JBe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/distributionstrategy.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/HOW-DI1-1024x512.jpg","thumbnail_width":1600,"thumbnail_height":800,"description":"It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to emphasize in messaging and positioning is based on scant market research."}