{"version":"1.0","provider_name":"Distribution Strategy Group","provider_url":"https:\/\/distributionstrategy.com","author_name":"Jonathan Bein","author_url":"https:\/\/distributionstrategy.com\/author\/jonathan-bein\/","title":"The Economics of Cross-Selling - Distribution Strategy Group","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"f5dyNZ5A3b\"><a href=\"https:\/\/distributionstrategy.com\/2012\/05\/the-economics-of-cross-selling\/\">The Economics of Cross-Selling<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/distributionstrategy.com\/2012\/05\/the-economics-of-cross-selling\/embed\/#?secret=f5dyNZ5A3b\" width=\"600\" height=\"338\" title=\"&#8220;The Economics of Cross-Selling&#8221; &#8212; Distribution Strategy Group\" data-secret=\"f5dyNZ5A3b\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/distributionstrategy.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/the-economics-of-cross-selling-1024x512.jpg","thumbnail_width":1600,"thumbnail_height":800,"description":"Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here's why: many distributors have regular customers who buy the same set of 10 to 20 SKUs over and over, yet, they have thousands of other products that could be sold to those same customers."}