{"id":8580,"date":"2025-12-08T13:21:30","date_gmt":"2025-12-08T18:21:30","guid":{"rendered":"https:\/\/distributionstrategy.com\/?p=8580"},"modified":"2026-09-11T10:45:53","modified_gmt":"2026-09-11T14:45:53","slug":"ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/","title":{"rendered":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management"},"content":{"rendered":"

Ferguson Ventures, the corporate venture arm of distributor Ferguson, has led an $8.5 million funding round for Ply, an inventory and purchasing platform for trade contractors, as distributors intensify efforts to digitize jobsite replenishment and reduce costly material delays.<\/p>\n

Primary and SignalFire also participated in the round, which establishes a deeper collaboration between Ferguson and Ply to automate reordering and give both contractors and suppliers real-time visibility into inventory levels. The investment is the 20th for Ferguson Ventures, reinforcing its focus on tools that boost productivity in the trades.<\/p>\n

Materials typically account for up to a third of a contractor\u2019s revenue, and even small breakdowns in manual tracking can erode margins. Ply aims to replace whiteboards and spreadsheets with automated systems tied directly to supplier networks.<\/p>\n

\u201cFerguson Ventures invests in technologies that help the specialized trade professional run more efficient, profitable businesses,\u201d said Blake Luse, managing director of Ferguson Ventures. \u201cTogether we\u2019re driving innovation, so pros have what they need on the jobsite to successfully deliver projects and keep their customers happy.\u201d<\/p>\n

Founded in 2022, the New York-based startup says it supports hundreds of contractor teams. Users report improvements in labor productivity and inventory accuracy, including a 20% increase in billable work, dead stock reduced below 15%, and 10 to 15 hours saved weekly per operations staff member, according to Ply.<\/p>\n

CEO and co-founder Dave Wigder said Ferguson\u2019s involvement brings operational expertise and user credibility that can accelerate the shift toward automated replenishment. \u201cContractors deserve systems that work as hard as they do,\u201d he said. \u201cThis collaboration gives teams tools shaped by how the trades really operate.\u201d<\/p>\n

Ply\u2019s leadership team draws from Amazon, Stash, Vendr and PathAI, blending experience in product design, logistics and field operations. The company plans to use the latest funding to expand integrations with field service and accounting platforms and strengthen supplier partnerships.<\/p>\n

For Ferguson \u2014 a $30.8 billion distributor with about 1,700 North American locations \u2014 the investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.<\/p>\n

As labor shortages persist and service contractors take on more complex scopes, distributors and investors see automated replenishment as a key advantage in a market still dominated by manual workflows.<\/p>\n

Don\u2019t miss any content from Distribution Strategy Group. Join our list.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For Ferguson \u2014 a $30.8 billion distributor with about 1,700 North American locations \u2014 the investment is part of a broader digital strategy.<\/p>\n","protected":false},"author":6,"featured_media":7474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[4,320,12],"tags":[],"coauthors":[136],"class_list":["post-8580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-industry-news","category-inventory-supply-chain-management","category-operations"],"yoast_head":"\nFerguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group<\/title>\n<meta name=\"description\" content=\"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group\" \/>\n<meta property=\"og:description\" content=\"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Distribution Strategy Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T18:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T14:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Distribution Strategy Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Distribution Strategy Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/\"},\"author\":{\"name\":\"Distribution Strategy Group\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/person\\\/86c7933e8653ce59ddad6e71e5ec6033\"},\"headline\":\"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management\",\"datePublished\":\"2025-12-08T18:21:30+00:00\",\"dateModified\":\"2026-09-11T14:45:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ferguson-scaled-1-1024x672.jpeg\",\"articleSection\":[\"Distribution Industry News\",\"Inventory & Supply Chain Management\",\"Operations\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/\",\"name\":\"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ferguson-scaled-1-1024x672.jpeg\",\"datePublished\":\"2025-12-08T18:21:30+00:00\",\"dateModified\":\"2026-09-11T14:45:53+00:00\",\"description\":\"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ferguson-scaled-1-1024x672.jpeg\",\"contentUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Ferguson-scaled-1-1024x672.jpeg\",\"width\":2560,\"height\":1681,\"caption\":\"New York, USA - 1 August 2024: Ferguson Logo on Phone Screen, Company Icon on Display.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2025\\\/12\\\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/distributionstrategy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#website\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/\",\"name\":\"Distribution Strategy Group\",\"description\":\"Thought Leadership and Software for Wholesale Change Agents\",\"publisher\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/distributionstrategy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\",\"name\":\"Distribution Strategy Group\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo.svg\",\"caption\":\"Distribution Strategy Group\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/person\\\/86c7933e8653ce59ddad6e71e5ec6033\",\"name\":\"Distribution Strategy Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Iconmark-Small-1-120x120.png921c523e4cd400846960ded7dc4939d0\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Iconmark-Small-1-120x120.png\",\"contentUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Iconmark-Small-1-120x120.png\",\"caption\":\"Distribution Strategy Group\"},\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/author\\\/a8938a00_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group","description":"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/","og_locale":"en_US","og_type":"article","og_title":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group","og_description":"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.","og_url":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/","og_site_name":"Distribution Strategy Group","article_published_time":"2025-12-08T18:21:30+00:00","article_modified_time":"2026-09-11T14:45:53+00:00","og_image":[{"width":2560,"height":1681,"url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg","type":"image\/jpeg"}],"author":"Distribution Strategy Group","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Distribution Strategy Group","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#article","isPartOf":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/"},"author":{"name":"Distribution Strategy Group","@id":"https:\/\/distributionstrategy.com\/#\/schema\/person\/86c7933e8653ce59ddad6e71e5ec6033"},"headline":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management","datePublished":"2025-12-08T18:21:30+00:00","dateModified":"2026-09-11T14:45:53+00:00","mainEntityOfPage":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/"},"wordCount":392,"commentCount":0,"publisher":{"@id":"https:\/\/distributionstrategy.com\/#organization"},"image":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#primaryimage"},"thumbnailUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg","articleSection":["Distribution Industry News","Inventory & Supply Chain Management","Operations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/","url":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/","name":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management - Distribution Strategy Group","isPartOf":{"@id":"https:\/\/distributionstrategy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#primaryimage"},"image":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#primaryimage"},"thumbnailUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg","datePublished":"2025-12-08T18:21:30+00:00","dateModified":"2026-09-11T14:45:53+00:00","description":"The investment is part of a broader digital strategy to reduce friction in the supply chain and ensure materials keep pace with construction timelines.","breadcrumb":{"@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#primaryimage","url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg","contentUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2025\/06\/Ferguson-scaled-1-1024x672.jpeg","width":2560,"height":1681,"caption":"New York, USA - 1 August 2024: Ferguson Logo on Phone Screen, Company Icon on Display."},{"@type":"BreadcrumbList","@id":"https:\/\/distributionstrategy.com\/2025\/12\/ferguson-leads-8-5-million-investment-in-ply-to-automate-contractor-inventory-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/distributionstrategy.com\/"},{"@type":"ListItem","position":2,"name":"Ferguson Leads $8.5 Million Investment in Ply to Automate Contractor Inventory Management"}]},{"@type":"WebSite","@id":"https:\/\/distributionstrategy.com\/#website","url":"https:\/\/distributionstrategy.com\/","name":"Distribution Strategy Group","description":"Thought Leadership and Software for Wholesale Change Agents","publisher":{"@id":"https:\/\/distributionstrategy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/distributionstrategy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/distributionstrategy.com\/#organization","name":"Distribution Strategy Group","url":"https:\/\/distributionstrategy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/distributionstrategy.com\/#\/schema\/logo\/image\/","url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/Logo.svg","contentUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/Logo.svg","caption":"Distribution Strategy Group"},"image":{"@id":"https:\/\/distributionstrategy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/distributionstrategy.com\/#\/schema\/person\/86c7933e8653ce59ddad6e71e5ec6033","name":"Distribution Strategy Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/cropped-Iconmark-Small-1-120x120.png921c523e4cd400846960ded7dc4939d0","url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/cropped-Iconmark-Small-1-120x120.png","contentUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/cropped-Iconmark-Small-1-120x120.png","caption":"Distribution Strategy Group"},"url":"https:\/\/distributionstrategy.com\/author\/a8938a00_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/8580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/comments?post=8580"}],"version-history":[{"count":1,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/8580\/revisions"}],"predecessor-version":[{"id":13999,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/8580\/revisions\/13999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/media?parent=8580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/categories?post=8580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/tags?post=8580"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/coauthors?post=8580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}