{"id":8532,"date":"2025-11-23T23:33:54","date_gmt":"2025-11-24T04:33:54","guid":{"rendered":"https:\/\/distributionstrategy.com\/?p=8532"},"modified":"2026-09-11T10:45:56","modified_gmt":"2026-09-11T14:45:56","slug":"proton-ai-revenue-optics-partner-to-update-distributors-inside-sales-model","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2025\/11\/proton-ai-revenue-optics-partner-to-update-distributors-inside-sales-model\/","title":{"rendered":"Proton.ai, Revenue Optics Partner to Update Distributors\u2019 Inside Sales Model"},"content":{"rendered":"<p>Proton.ai and Revenue Optics have formed a partnership aimed at addressing longstanding inefficiencies in distributors\u2019 inside sales operations.<\/p>\n<p>Both firms say many distributors still rely on manual processes that push sales representatives toward low-value accounts while leaving higher-potential customers underserved. The partnership combines Proton.ai\u2019s artificial intelligence tools \u2014 which rank accounts by likelihood to buy and recommend relevant products \u2014 with Revenue Optics\u2019 structured inside sales processes and coaching.<\/p>\n<p>\u201cMost distributors have millions of dollars sitting in under-covered accounts,\u201d said Ali Hasham, founder and chief executive officer of Revenue Optics. \u201cThis partnership helps unlock that value by giving sales teams the focus, process and follow-through to close more deals.\u201d<\/p>\n<p>Benj Cohen, founder and chief executive officer of Proton.ai, said the joint approach is meant to give sales representatives more clarity and direction. \u201cReps do their best work when they know exactly which customers to focus on,\u201d he said. \u201cOur artificial intelligence surfaces opportunities buried in their data, and Revenue Optics provides a clear playbook and experienced sales talent to turn those insights into better follow-up, better conversations and better performance.\u201d<\/p>\n<p>Proton.ai\u2019s software analyzes customer and transaction data to identify accounts most likely to purchase and the products they are most likely to consider. Revenue Optics\u2019 model focuses on turning those insights into consistent outreach and sales discipline \u2014 methods drawn from two decades of building and running inside sales organizations for distributors.<\/p>\n<p>Both companies cite past customer results: Proton.ai reports distributors using its platform grew 2.6 times faster in their first year, while Revenue Optics says clients using its system have achieved 24% organic growth and tripled account coverage for small and mid-size customers.<\/p>\n<p>The partnership brings together executives with deep experience in distribution. Hasham spent 25 years in the industry and built Motion Industries\u2019 first inside sales team, scaling it to 90 sellers. He also led sales initiatives at WESCO and TruckPro. Cohen, a fourth-generation distributor, founded Proton.ai after studying data science and identifying gaps in how distributors use customer and product information.<\/p>\n<p>Both companies are expanding to support additional customers. Proton.ai has recently launched Pronto \u2014 a tool that connects to enterprise resource planning systems, customer relationship management systems, and product databases to answer sales representatives\u2019 questions in real time \u2014 and a product information management system that uses artificial intelligence to clean and enrich incomplete product data. The company has hired 37 employees in recent months.<\/p>\n<p>Revenue Optics has added staff across finance, marketing, sales transformation, and analytics, including hires from Motion Industries, WESCO, McKinsey &amp; Co., and Wokelo.ai.<\/p>\n<p>The companies said distributors have already begun adopting the joint model, with more implementations underway.<\/p>\n<p><a href=\"https:\/\/archive.distributionstrategy.com\/subscribe\/\">Don\u2019t miss any content from Distribution Strategy Group. Join our list.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both companies are expanding to support additional customers.<\/p>\n","protected":false},"author":6,"featured_media":7583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[289,295,293,4,287],"tags":[],"coauthors":[136],"class_list":["post-8532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-management-inside-sales","category-ai-automation","category-ai-tech-digital-commerce","category-distribution-industry-news","category-sales-marketing"],"yoast_head":"<!-- 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