{"id":6113,"date":"2024-06-11T16:27:14","date_gmt":"2024-06-11T20:27:14","guid":{"rendered":"https:\/\/distributionstrategy.com\/?post_type=report&amp;p=6113"},"modified":"2024-06-11T16:27:14","modified_gmt":"2024-06-11T20:27:14","slug":"the-coming-of-age-of-crm","status":"publish","type":"report","link":"https:\/\/distributionstrategy.com\/report\/the-coming-of-age-of-crm\/","title":{"rendered":"The Coming of Age of CRM"},"content":{"rendered":"<p style=\"margin: 12px 0px 0px; text-overflow: ellipsis; overflow-wrap: break-word; color: #172b4d; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Noto Sans', Ubuntu, 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #000000;\">Many years ago, the relationship between the ERP and CRM for distributors was like the sun and the moon: The moon is a vastly smaller orb whose light is dependent on the sun. Until recently, the CRM was dependent on information from the ERP and from users.<\/span><\/p>\n<p style=\"margin: 12px 0px 0px; text-overflow: ellipsis; overflow-wrap: break-word; color: #172b4d; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Noto Sans', Ubuntu, 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #000000;\">Now, CRM has its own identity and is ready to take its rightful place at the core of distributor\u2019s operations.<\/span><\/p>\n<p style=\"margin: 12px 0px 0px; text-overflow: ellipsis; overflow-wrap: break-word; color: #172b4d; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Noto Sans', Ubuntu, 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #000000;\">Thanks to the integration of analytics and AI, great\u00ader integration into distributors\u2019 operations and more user-centric features, the next generation of CRMs will change the landscape.<\/span><\/p>\n<p style=\"margin: 12px 0px 0px; text-overflow: ellipsis; overflow-wrap: break-word; color: #172b4d; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Noto Sans', Ubuntu, 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; color: #000000;\">Download this report to learn why attitudes around CRM are changing, and how the right technology will help distributors transform the B2B customer experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download this report to learn why attitudes around CRM are changing, and how the right technology will help distributors transform the B2B customer experience.<\/p>\n","protected":false},"author":7,"featured_media":6114,"template":"","report_category":[],"coauthors":[],"class_list":["post-6113","report","type-report","status-publish","has-post-thumbnail","hentry"],"related_event_id":5727,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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