{"id":3241,"date":"2022-10-03T13:10:44","date_gmt":"2022-10-03T17:10:44","guid":{"rendered":"https:\/\/distributionstrategy.com\/?p=3241"},"modified":"2026-09-11T10:53:40","modified_gmt":"2026-09-11T14:53:40","slug":"amazon-report-finds-91-of-b2b-buyers-prefer-online-purchasing","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2022\/10\/amazon-report-finds-91-of-b2b-buyers-prefer-online-purchasing\/","title":{"rendered":"Amazon Report Finds 91% of B2B Buyers Prefer Online Purchasing"},"content":{"rendered":"<p><span class=\"TextRun SCXW5910365 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5910365 BCX8\">Amazon Business has released its 2022 State of Business Procurement Report<\/span><span class=\"NormalTextRun SCXW5910365 BCX8\">,<\/span><span class=\"NormalTextRun SCXW5910365 BCX8\"> the company\u2019s second annual study<\/span><span class=\"NormalTextRun SCXW5910365 BCX8\"> tracking and exploring<\/span><span class=\"NormalTextRun SCXW5910365 BCX8\"> opportunities in online business purchasing across commercial, education, government and nonprofit, and healthcare industries.\u00a0<\/span><\/span><span class=\"EOP SCXW5910365 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/distributionstrategy.com\/subscribe\/\"><span data-contrast=\"none\">Don\u2019t miss any content from Distribution Strategy Group. Join our list.<\/span><\/a><span data-contrast=\"none\">\u202f\u202f\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Amazon Business surveyed 440 buyers with influential procurement roles across various U.S. organizations and industries.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among the highlights, the study found that:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">91% of B2B buyers state a preference for online purchasing.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">84% of B2B buyers say their organizations plan to increase their expenditure with black or other diverse-owned businesses.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">63% of B2B buyers say improving sustainability is a top purchasing goal.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">58% of B2B buyers have purchases sent directly to employees\u2019 residences to accommodate an increasingly distributed workforce.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In the company\u2019s 2021 report, 56% of buyers said they planned to make at least 40% of purchases online. This year that number increased to 68% of buyers, with only 2% of total respondents reporting that they purchase exclusively offline.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, businesses increasingly prioritize corporate social responsibility (CSR) goals, with 91% of buyers saying they consider seller certifications when purchasing. <\/span><a href=\"https:\/\/business.amazon.com\/en\/find-solutions\/growth-acceleration-solutions\/integrate-across-your-organization\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">The full Amazon report is available here.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, 68% of buyers said they planned to make about 40% of their purchases online.<\/p>\n","protected":false},"author":6,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[4,306,307],"tags":[],"coauthors":[136],"class_list":["post-3241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-industry-news","category-procurement-sourcing","category-procurement-supplier-relations"],"yoast_head":"<!-- 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