Distributors\u2019 marketers have a problem.<\/p>\n
Because distributors have multiple channels, it\u2019s difficult to measure the return on their marketing effort.<\/p>\n
For example, product promotions succeed due to the efforts of marketing, sales, customer service and the ecommerce department \u2013 not to mention price discounts negotiated by merchants or category managers.<\/p>\n
How can you calculate how much to spend on marketing or measure the ROI in an environment where everyone is pitching in to make campaigns successful?<\/p>\n
Our Chief Strategy Officer Ian Heller has served as the senior marketing executive for four major publicly held distributors. He\u2019s learned not only how to make marketing effective in a distribution company, but also how to set the optimal budget and measure the ROI of what you spend.<\/p>\n
Stop setting marketing objectives and evaluating results based on product sales. There\u2019s a better way that your company will embrace. And it will revolutionize how you think about what marketing is supposed to accomplish and how you can tell if you succeed.<\/p>\n
Download your copy of this report now to learn more.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Distributors\u2019 marketers have a problem. Because distributors have multiple channels, it\u2019s difficult to measure the return on their marketing effort. For example, product promotions succeed due to the efforts of […]<\/p>\n","protected":false},"author":7,"featured_media":3013,"template":"","report_category":[67],"coauthors":[],"class_list":["post-3012","report","type-report","status-publish","has-post-thumbnail","hentry","report_category-distribution-marketing"],"related_event_id":2745,"yoast_head":"\n