{"id":2234,"date":"2020-06-24T22:13:51","date_gmt":"2020-06-25T02:13:51","guid":{"rendered":"https:\/\/distributionstrategy.com\/uncategorized\/wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020\/"},"modified":"2026-09-11T10:54:08","modified_gmt":"2026-09-11T14:54:08","slug":"wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020\/","title":{"rendered":"Wholesale Change Show: Does \u201cFulfillment by Amazon\u201d Mean the Death of Distributors? (June 24, 2020)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=BknuaJFYiME&amp;feature=youtu.be<\/div>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction \u2013 why do they need you? If they sent a PO to your supplier to order the goods from them instead of you, would their customers care? In this provocative episode, the Wholesale Change crew will ask if you\u2019re really a distributor if you don\u2019t distribute anything.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/distributionstrategy.com\/subscribe\/\">Don&#8217;t miss an episode of Wholesale Change<\/a><\/li>\n<li><a href=\"https:\/\/distributionstrategy.com\/category\/wholesale-change-show\/\">View other Wholesale Change episodes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction \u2013 why do they need you?<\/p>\n","protected":false},"author":25,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[293,294,4,319,12],"tags":[],"coauthors":[135],"class_list":["post-2234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-tech-digital-commerce","category-b2b-ecommerce-marketplaces","category-distribution-industry-news","category-logistics-fulfillment-transportation","category-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wholesale Change Show: Does \u201cFulfillment by Amazon\u201d Mean the Death of Distributors? 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(June 24, 2020) - Distribution Strategy Group\" \/>\n<meta property=\"og:description\" content=\"If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction \u2013 why do they need you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Distribution Strategy Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T02:13:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T14:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Does-Fulfillment-by-Amazon-Mean-the-Death-of-Distributors-Blog-Featured-1024x512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Heller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Heller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-does-fulfillment-by-amazon-mean-the-death-of-distributors-june-24-2020\\\/\"},\"author\":{\"name\":\"Ian Heller\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/person\\\/4c705961fa35a879c42a79dbe6816d1a\"},\"headline\":\"Wholesale Change Show: Does \u201cFulfillment by Amazon\u201d Mean the Death of Distributors? 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