{"id":2232,"date":"2020-06-18T22:56:27","date_gmt":"2020-06-19T02:56:27","guid":{"rendered":"https:\/\/distributionstrategy.com\/uncategorized\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/"},"modified":"2026-09-11T10:54:09","modified_gmt":"2026-09-11T14:54:09","slug":"wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/","title":{"rendered":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=LrY3TgEWqaE&amp;feature=youtu.be<\/div>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort. After working with dozens of distributors, the Wholesale Change team will share the best hacks we\u2019ve seen for increasing margins without losing sales or customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/distributionstrategy.com\/subscribe\/\">Don&#8217;t miss an episode of Wholesale Change<\/a><\/li>\n<li><a href=\"https:\/\/distributionstrategy.com\/category\/wholesale-change-show\/\">View other Wholesale Change episodes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.<\/p>\n","protected":false},"author":25,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[4,310,313],"tags":[],"coauthors":[135],"class_list":["post-2232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-industry-news","category-economics-market-data","category-industry-news-analysis-vertical-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group<\/title>\n<meta name=\"description\" content=\"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group\" \/>\n<meta property=\"og:description\" content=\"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Distribution Strategy Group\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-19T02:56:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T14:54:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Heller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Heller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/\"},\"author\":{\"name\":\"Ian Heller\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/person\\\/4c705961fa35a879c42a79dbe6816d1a\"},\"headline\":\"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)\",\"datePublished\":\"2020-06-19T02:56:27+00:00\",\"dateModified\":\"2026-09-11T14:54:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/\"},\"wordCount\":89,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg\",\"articleSection\":[\"Distribution Industry News\",\"Economics &amp; Market Data\",\"Industry News, Analysis &amp; Vertical Markets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/\",\"name\":\"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg\",\"datePublished\":\"2020-06-19T02:56:27+00:00\",\"dateModified\":\"2026-09-11T14:54:09+00:00\",\"description\":\"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg\",\"contentUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg\",\"width\":1600,\"height\":800,\"caption\":\"Painless Pricing Improvements for Distributors\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/2020\\\/06\\\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/distributionstrategy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#website\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/\",\"name\":\"Distribution Strategy Group\",\"description\":\"Thought Leadership and Software for Wholesale Change Agents\",\"publisher\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/distributionstrategy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#organization\",\"name\":\"Distribution Strategy Group\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo.svg\",\"contentUrl\":\"https:\\\/\\\/distributionstrategy.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Logo.svg\",\"caption\":\"Distribution Strategy Group\"},\"image\":{\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/distributionstrategy.com\\\/#\\\/schema\\\/person\\\/4c705961fa35a879c42a79dbe6816d1a\",\"name\":\"Ian Heller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g42ea32293b4062425b5e9a0977aee1e7\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g\",\"caption\":\"Ian Heller\"},\"description\":\"Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He\u2019s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.\",\"sameAs\":[\"https:\\\/\\\/distributionstrategy.com\"],\"url\":\"https:\\\/\\\/distributionstrategy.com\\\/author\\\/ian-heller\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group","description":"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/","og_locale":"en_US","og_type":"article","og_title":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group","og_description":"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.","og_url":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/","og_site_name":"Distribution Strategy Group","article_published_time":"2020-06-19T02:56:27+00:00","article_modified_time":"2026-09-11T14:54:09+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg","type":"image\/jpeg"}],"author":"Ian Heller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ian Heller","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#article","isPartOf":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/"},"author":{"name":"Ian Heller","@id":"https:\/\/distributionstrategy.com\/#\/schema\/person\/4c705961fa35a879c42a79dbe6816d1a"},"headline":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)","datePublished":"2020-06-19T02:56:27+00:00","dateModified":"2026-09-11T14:54:09+00:00","mainEntityOfPage":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/"},"wordCount":89,"commentCount":0,"publisher":{"@id":"https:\/\/distributionstrategy.com\/#organization"},"image":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg","articleSection":["Distribution Industry News","Economics &amp; Market Data","Industry News, Analysis &amp; Vertical Markets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/","url":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/","name":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020) - Distribution Strategy Group","isPartOf":{"@id":"https:\/\/distributionstrategy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#primaryimage"},"image":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg","datePublished":"2020-06-19T02:56:27+00:00","dateModified":"2026-09-11T14:54:09+00:00","description":"It\u2019s easy to find ways of boosting margins \u2013 the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.","breadcrumb":{"@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#primaryimage","url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg","contentUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2022\/04\/Painless-Pricing-Improvements-for-Distributors-Blog-Featured-1024x512.jpg","width":1600,"height":800,"caption":"Painless Pricing Improvements for Distributors"},{"@type":"BreadcrumbList","@id":"https:\/\/distributionstrategy.com\/2020\/06\/wholesale-change-show-painless-pricing-improvements-for-distributors-june-17-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/distributionstrategy.com\/"},{"@type":"ListItem","position":2,"name":"Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)"}]},{"@type":"WebSite","@id":"https:\/\/distributionstrategy.com\/#website","url":"https:\/\/distributionstrategy.com\/","name":"Distribution Strategy Group","description":"Thought Leadership and Software for Wholesale Change Agents","publisher":{"@id":"https:\/\/distributionstrategy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/distributionstrategy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/distributionstrategy.com\/#organization","name":"Distribution Strategy Group","url":"https:\/\/distributionstrategy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/distributionstrategy.com\/#\/schema\/logo\/image\/","url":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/Logo.svg","contentUrl":"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/Logo.svg","caption":"Distribution Strategy Group"},"image":{"@id":"https:\/\/distributionstrategy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/distributionstrategy.com\/#\/schema\/person\/4c705961fa35a879c42a79dbe6816d1a","name":"Ian Heller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g42ea32293b4062425b5e9a0977aee1e7","url":"https:\/\/secure.gravatar.com\/avatar\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52408ac92973fa84563e80b9888beff546bbc84069d2bc6b0900518902bf3555?s=96&d=mm&r=g","caption":"Ian Heller"},"description":"Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He\u2019s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.","sameAs":["https:\/\/distributionstrategy.com"],"url":"https:\/\/distributionstrategy.com\/author\/ian-heller\/"}]}},"_links":{"self":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/comments?post=2232"}],"version-history":[{"count":1,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/2232\/revisions"}],"predecessor-version":[{"id":16439,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/posts\/2232\/revisions\/16439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/media?parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/categories?post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/tags?post=2232"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/distributionstrategy.com\/wp-json\/wp\/v2\/coauthors?post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}