{"id":13298,"date":"2026-09-04T11:26:01","date_gmt":"2026-09-04T15:26:01","guid":{"rendered":"https:\/\/distributionstrategy.com\/?p=13298"},"modified":"2026-09-08T08:26:50","modified_gmt":"2026-09-08T12:26:50","slug":"netplus-distributors-raise-2026-sales-outlook-as-purchasing-growth-holds-at-20","status":"publish","type":"post","link":"https:\/\/distributionstrategy.com\/2026\/09\/netplus-distributors-raise-2026-sales-outlook-as-purchasing-growth-holds-at-20\/","title":{"rendered":"NetPlus Distributors Raise 2026 Sales Outlook as Purchasing Growth Holds at 20%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Why This Matters to Distributors:<\/em><\/strong> <em>NetPlus Alliance members are becoming more optimistic about 2026 as data center projects, recovering construction activity and growth from existing customers support sales. Rising product and freight costs remain a concern<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NetPlus Alliance distributors are raising their expectations for 2026 after another quarter of strong purchasing growth, with 84% now expecting sales to increase at least 3% this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Purchases by NetPlus members from the group&#8217;s suppliers and wholesalers increased 20% in the second quarter from a year earlier, matching the 20% year over year increase recorded in the first quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results come from the latest NetPlus Industry Outlook, a quarterly survey of business conditions among industrial and contractor supply distributors. The latest survey included responses from 121 distributor members in July and covered second quarter results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The purchasing increase does not mean distributor sales grew 20%. Sales results varied considerably across the network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">69% of respondents said their sales increased at least 3% during the first half of 2026. Within that group, 47% reported growth of at least 8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another 21% said sales were essentially flat during the first two quarters, while 10% reported declining sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Distributor expectations for the rest of the year strengthened from the previous survey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">84% expect 2026 sales to increase at least 3%, up 7 percentage points from the previous quarterly survey. 45% expect growth of at least 8%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another 13% expect sales to remain even with 2025, while fewer than 4% anticipate a decline. Only one respondent expects sales to fall 8% or more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The improving outlook comes as distributors report stronger business from existing customers and new sales opportunities heading into the second half.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data center construction is emerging as one source of growth. Several NetPlus distributors said data center projects are generating business, while respondents also reported that construction projects previously delayed are beginning to move forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those gains are being tempered by cost pressures. Multiple respondents cited rising oil and gas prices and their effect on product and freight costs as a challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn a quickly evolving industry and economic landscape, NetPlus Alliance members continue to focus on the fundamentals of relationship building, accountability, and collaborative growth,\u201d NetPlus president and CEO Jennifer Murphy said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey results provide a snapshot of conditions among independent industrial and contractor supply distributors at a time when broader indicators are showing continued, but uneven, industrial growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Institute for Supply Management reported this week that U.S. manufacturing expanded for an eighth consecutive month in August, although growth in new orders, employment and order backlogs slowed. Manufacturers also continued to report high input costs and supply constraints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Against that backdrop, NetPlus members are entering the second half with a more positive sales outlook. The percentage expecting at least 3% growth has increased since the previous survey, while fewer than one in 25 respondents expects sales to decline for the full year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 20% increase in purchases from NetPlus suppliers and wholesalers also suggests members are continuing to replenish inventory and source more products through the group&#8217;s supplier network as sales expand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NetPlus Alliance represents 400 industrial and contractor supply distributors and works with more than 220 manufacturers. The organization negotiates pricing, rebates, and other terms on behalf of its distributor members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For distributors, the survey points to continued sales opportunities in the second half, particularly from existing accounts, data center development and construction projects that are moving forward after delays. But higher product and freight costs could make converting that growth into stronger margins more difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/distributionstrategy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\"><em>Do not miss any content from Distribution Strategy Group. Join our list.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>84% expect 2026 sales to increase at least 3%, up 7 percentage points from the previous quarterly survey. 45% expect growth of at least 8%.<\/p>\n","protected":false},"author":8,"featured_media":8251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"categories":[4,310,313,306,307],"tags":[],"coauthors":[208],"class_list":["post-13298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distribution-industry-news","category-economics-market-data","category-industry-news-analysis-vertical-markets","category-procurement-sourcing","category-procurement-supplier-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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