{"id":13156,"date":"2026-02-17T05:56:19","date_gmt":"2026-02-17T10:56:19","guid":{"rendered":"https:\/\/distributionstrategy.com\/?page_id=13156"},"modified":"2026-09-16T18:06:24","modified_gmt":"2026-09-16T22:06:24","slug":"wholesale-change-podcast","status":"publish","type":"page","link":"https:\/\/distributionstrategy.com\/wholesale-change-podcast\/","title":{"rendered":"Wholesale Change"},"content":{"rendered":"\n<div class=\"wp-block-custom-wrapper width-wide has-serif-font-family has-book-font-size\" style=\"line-height:1.4\"><div class=\"inner\">\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-headline-font-family has-xl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--lg);letter-spacing:-0.015em\">Wholesale Change<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"549\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-scaled.png\" alt=\"\" class=\"wp-image-13170\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-scaled.png 2560w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-300x64.png 300w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-1024x219.png 1024w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-768x165.png 768w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-1536x329.png 1536w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/09\/NewWholesale-Change-Banner-2-2048x439.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<iframe loading=\"lazy\" height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.simplecast.com\/76bd5a70-672f-43c9-b1c1-2405feedd629?dark=false\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Wholesale Change is a&nbsp;<strong>weekly live news show for the distribution industry<\/strong>, hosted by&nbsp;<strong>Ian Heller<\/strong>&nbsp;and&nbsp;<strong>Mark Brohan<\/strong>. Each episode dives into the stories that actually matter to distributors\u2014earnings reports, M&amp;A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines.<\/p>\n\n\n\n<ul style=\"margin-top:0\" class=\"wp-block-list\">\n<li style=\"margin-bottom:var(--wp--preset--spacing--xs)\">This isn\u2019t a neutral recap; it\u2019s a&nbsp;<strong>news + analysis + opinion<\/strong>&nbsp;program. Ian and Mark bring decades of distribution and B2B expertise to:<\/li>\n\n\n\n<li>Explain&nbsp;<strong>what\u2019s really driving the numbers<\/strong>&nbsp;behind public and private distributors<\/li>\n\n\n\n<li>Connect&nbsp;<strong>quarter\u2011to\u2011quarter trends<\/strong>&nbsp;across leading players<\/li>\n\n\n\n<li>Call out&nbsp;<strong>who\u2019s talking about AI vs. who\u2019s actually doing it<\/strong><\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--xs)\">Explore what industry shifts mean for&nbsp;<strong>mid\u2011market distributors trying to compete at scale<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;font-style:normal;font-weight:600;text-transform:uppercase\">Who it&#8217;s for&#8230;<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0\">Executives, strategy leaders, finance and sales leaders, and anyone in distribution who wants to stay ahead of what\u2019s happening in the market\u2014without having to read every earnings release and analyst note themselves.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b7321002 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center has-headline-font-family has-lg-font-size\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--md);letter-spacing:-0.015em;line-height:1.1\">Listen On Spotify<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\" style=\"margin-top:var(--wp--preset--spacing--0);margin-right:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);margin-left:var(--wp--preset--spacing--0)\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Wholesale Change: News, Analysis, and Opinions for Distributors\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/1tWq9OuqgCYXrDwLCFsUE5?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-headline-font-family has-lg-font-size\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--md);letter-spacing:-0.015em;line-height:1.1\">Listen On Apple Podcasts<\/h2>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/the-wholesale-change-show\/id1524648163\"><\/iframe>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;font-style:normal;font-weight:600;text-transform:uppercase\">REcent Episodes<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wholesale Change: News, Analysis, and Opinions for Distributors\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GqONBsBlOFU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wholesale Change - Featuring David Collier with Arrow Electronics and Bill Erdely with Lucas Systems\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3Kl3NCa4wE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-headline-font-family has-lg-font-size\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--md);letter-spacing:-0.015em;line-height:1.1\">Never Miss An Episode<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0\">Each episode is hosted Live on Zoom as well as Linkedin and Facebook. Simply fill out the form below to watch Wholesale Change on Zoom and add the recurring event to your calendar.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f9fcf wp-block-group-is-layout-flex\">\n<script data-wp-block-html=\"js\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\">\n<\/script>\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"47217141\",\n    formId: \"eb1724cf-adc0-4803-8cf6-3112209a948a\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_tec_requires_first_save":true,"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_featured_video_url":"","footnotes":""},"coauthors":[221],"class_list":["post-13156","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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