{"id":12197,"date":"2026-08-05T17:20:31","date_gmt":"2026-08-05T21:20:31","guid":{"rendered":"https:\/\/distributionstrategy.com\/?post_type=tribe_events&#038;p=12197"},"modified":"2026-08-26T17:32:29","modified_gmt":"2026-08-26T21:32:29","slug":"08-26-26-bps-state-of-distributor-sales","status":"publish","type":"tribe_events","link":"https:\/\/distributionstrategy.com\/event\/08-26-26-bps-state-of-distributor-sales\/","title":{"rendered":"State of Distributor CRM and Sales"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-link-color wp-elements-1 is-layout-flow wp-block-group-is-layout-flow has-background\" style=\"margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);background-image:url(&apos;https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/07\/BPS-Banner-1.png&apos;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<p class=\"has-white-color has-text-color has-link-color has-monospace-font-family has-book-font-size wp-elements-2 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--md);font-style:normal;font-weight:700;line-height:1.2;text-transform:uppercase\">Best Practice Study<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-headline-font-family has-xl-font-size\" style=\"margin-top:0;margin-bottom:2.5rem;letter-spacing:-0.015em;line-height:1.1\"><strong>State of Distributor CRM<\/strong> and <strong>Sales<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6ee76cfc wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column has-white-color has-text-color has-link-color wp-elements-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons has-custom-font-size has-monospace-font-family has-md-font-size is-layout-flex wp-block-buttons-is-layout-flex\" style=\"font-style:normal;font-weight:700;line-height:1.3;text-transform:uppercase\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-blue-900-color has-blue-50-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#registration-form\" style=\"padding-top:var(--wp--preset--spacing--md);padding-bottom:var(--wp--preset--spacing--md)\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"event-excerpt has-white-color has-text-color has-link-color has-lg-font-size wp-elements-4 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:600;letter-spacing:-0.015em;line-height:1.3\">New distributor research meets top-performer science \u2014 find out how CRM and smarter selling practices are separating the winners from the field.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide has-book-font-size\" style=\"line-height:1.4\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Sales in wholesale distribution is under pressure from every direction \u2014 automated purchasing, new competitors, rising customer expectations, and inside sales models that are still catching up to the realities of modern B2B commerce, and the ever-expanding presence of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this Best Practice Study, <strong>Mike Kunkle<\/strong>, internationally recognized sales transformation expert, and <strong>Jonathan Bein<\/strong>, Managing Partner of Distribution Strategy Group, present new research and frameworks on how CRM adoption, data strategy, and top-performer sales practices are reshaping what it takes to win in wholesale distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ll cover how leading distributors are using CRM and analytics to drive smarter selling, the strategies and practices that separate top sales performers from the rest, and the management methods that allow sales leaders to raise the performance of their entire teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current benchmarks on distributor CRM adoption, sales performance, and where the industry stands against other verticals<\/li>\n\n\n\n<li>How top-performing distributors are aligning sales strategy with changing customer behavior<\/li>\n\n\n\n<li>What the very best salespeople do differently\u2014and the impacts these practices can have on distributors<\/li>\n\n\n\n<li>Practical coaching and management practices for sales leaders looking to optimize sales performance in 2026 and beyond<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-book-font-size\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Guest<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee2332cf wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\" style=\"margin-top:var(--wp--preset--spacing--lg);margin-bottom:var(--wp--preset--spacing--sm)\"><img loading=\"lazy\" decoding=\"async\" width=\"179\" height=\"179\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot.jpg\" alt=\"\" class=\"wp-image-12200\" style=\"width:137px;height:auto\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot.jpg 179w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot-150x150.jpg 150w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot-120x120.jpg 120w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/figure>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Mike Kunkle<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-sm-font-size wp-block-paragraph\" style=\"text-transform:none\">Managing Director, Sales Effectiveness Consultant, Transforming Sales Results, LLC<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Sponsor<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.epicor.com\/en-us\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"35\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/Epicor_Logo_Teal_RGB.png\" alt=\"\" class=\"wp-image-9404\" style=\"width:250px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.phocassoftware.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"145\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/07\/phocas.jpg\" alt=\"\" class=\"wp-image-12007\" style=\"width:250px\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/07\/phocas.jpg 627w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/07\/phocas-300x69.jpg 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.proton.ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"62\" data-id=\"9414\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/proton.ai_logos_RGB_Proton.ai_logo_horizontal_fullmark1a_RGB-300x62-1.png\" alt=\"\" class=\"wp-image-9414\" style=\"width:300px\"\/><\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/whitecupsolutions.com\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"42\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/03\/White-Cup.jpg\" alt=\"\" class=\"wp-image-9426\" style=\"width:300px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Guest<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-695a3a3e wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"179\" height=\"179\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot.jpg\" alt=\"\" class=\"wp-image-12200\" style=\"aspect-ratio:1;object-fit:cover;width:250px\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot.jpg 179w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot-150x150.jpg 150w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/Mike-Kunkle-Headshot-120x120.jpg 120w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-md-font-size wp-block-paragraph\" style=\"margin-bottom:0;font-style:normal;font-weight:600\">Mike Kunkle<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:-0.015em;text-transform:none\">Managing Director, Sales Effectiveness Consultant, Transforming Sales Results, LLC<\/p>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\">Mike Kunkle is an internationally recognized expert on sales effectiveness, sales management, sales coaching, and sales enablement. He&#8217;s spent more than thirty years helping companies drive revenue growth through proven sales systems and enablement strategies, including more than seven years in industrial B2B and distribution. His work has produced revenue lifts of 12% to 34% across multiple client organizations in six to nine months, along with new-hire ramp time reductions ranging from 23% to 52%.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Host<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-695a3a3e wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-scaled.jpg\" alt=\"\" class=\"wp-image-10155\" style=\"aspect-ratio:1;object-fit:cover;width:250px\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-scaled.jpg 2560w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-300x300.jpg 300w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-1024x1024.jpg 1024w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-150x150.jpg 150w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-768x768.jpg 768w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-1536x1536.jpg 1536w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-2048x2048.jpg 2048w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Jonathan-Bein-Headshot-edited-120x120.jpg 120w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-md-font-size wp-block-paragraph\" style=\"margin-bottom:0;font-style:normal;font-weight:600\">Jonathan Bein, Ph.D.<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:-0.015em;text-transform:none\">Managing Partner, Distribution Strategy Group<\/p>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\">Jonathan Bein Ph.D. has worked with over 100 distributors to apply advanced analytics and AI to improve customer experience, define value proposition, estimate sales potential, and create digital strategy.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-gray-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-text-align-center has-headline-font-family has-xl-font-size\" id=\"registration-form\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--sm);letter-spacing:-0.015em\">Watch Now<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"47217141\",\n    formId: \"adc5a2a7-7cda-411a-a775-bb2d86dd7fe3\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us on-demand to explore how CRM strategy, analytics, and top-performer sales practices are reshaping distributor performance. <\/p>\n","protected":false},"author":26,"featured_media":12201,"template":"","meta":{"_tec_requires_first_save":false,"content-type":"","_EventAllDay":false,"_EventTimezone":"America\/New_York","_EventStartDate":"2026-08-26 12:00:00","_EventEndDate":"2026-08-26 13:00:00","_EventStartDateUTC":"2026-08-26 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distributor performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/distributionstrategy.com\/event\/08-26-26-bps-state-of-distributor-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Distribution Strategy Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T21:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/08\/08-26-26-BPS-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Julie Cameron\" \/>\n<script type=\"application\/ld+json\" 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