{"id":10606,"date":"2026-05-21T12:50:58","date_gmt":"2026-05-21T16:50:58","guid":{"rendered":"https:\/\/distributionstrategy.com\/?post_type=tribe_events&#038;p=10606"},"modified":"2026-06-17T16:56:46","modified_gmt":"2026-06-17T20:56:46","slug":"06-17-26-tlp-fixing-the-data-problem-for-ai","status":"publish","type":"tribe_events","link":"https:\/\/distributionstrategy.com\/event\/06-17-26-tlp-fixing-the-data-problem-for-ai\/","title":{"rendered":"Fixing the Data Problem for AI"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-link-color wp-elements-1 is-layout-flow wp-block-group-is-layout-flow has-background\" style=\"margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);background-image:url(&apos;https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Event-BG-Blue.jpg&apos;);background-size:cover;\">\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<p class=\"has-white-color has-text-color has-link-color has-monospace-font-family has-book-font-size wp-elements-2 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--md);font-style:normal;font-weight:700;line-height:1.2;text-transform:uppercase\">Technology Leader Panel<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-headline-font-family has-xl-font-size\" style=\"margin-top:0;margin-bottom:2.5rem;letter-spacing:-0.015em;line-height:1.1\"><strong>Fixing the Data Problem for AI<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6ee76cfc wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column has-white-color has-text-color has-link-color wp-elements-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons has-custom-font-size has-monospace-font-family has-md-font-size is-layout-flex wp-block-buttons-is-layout-flex\" style=\"font-style:normal;font-weight:700;line-height:1.3;text-transform:uppercase\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-blue-900-color has-blue-50-background-color has-text-color has-background has-link-color wp-element-button\" href=\"#registration-form\" style=\"padding-top:var(--wp--preset--spacing--md);padding-bottom:var(--wp--preset--spacing--md)\">watch Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"event-excerpt has-white-color has-text-color has-link-color has-lg-font-size wp-elements-4 wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:600;letter-spacing:-0.015em;line-height:1.3\">The most ambitious AI strategy cannot outperform the data feeding it. Here&#8217;s how distributors are fixing the foundation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide has-book-font-size\" style=\"line-height:1.4\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Every AI initiative in distribution eventually runs into the same wall: the data. Inconsistent product information, unreliable customer master data, siloed transactional systems, and uneven governance make it difficult for distributors to move AI projects from pilot to production. The most ambitious AI strategy cannot outperform the data feeding it, and many of the AI investments distributors are making today will underdeliver until the data foundation is addressed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this Technology Leader Panel, we examine what it actually takes for distributors to fix the data foundation AI depends on. The discussion covers where data quality breaks down across product, customer, and transactional systems, how to prioritize cleanup and governance without stalling AI progress, the role of MDM, PIM, and modern data platforms in AI readiness, and how leading distributors are sequencing data work alongside AI initiatives so the two reinforce each other rather than compete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why data quality is the limiting factor for most AI initiatives in distribution<\/li>\n\n\n\n<li>Where data breaks down across product, customer, and transactional systems<\/li>\n\n\n\n<li>How to prioritize data cleanup and governance without stalling AI progress<\/li>\n\n\n\n<li>The role of MDM, PIM, and modern data platforms in AI readiness<\/li>\n\n\n\n<li>What leading distributors are doing to align their data and AI roadmaps<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What You&#8217;ll Learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where data problems most often derail distribution AI initiatives, and how to spot them early.<\/li>\n\n\n\n<li>Practical sequencing for data cleanup, governance, and AI deployment so the two reinforce each other.<\/li>\n\n\n\n<li>How modern data platforms, MDM, and PIM fit into an AI-ready architecture.<\/li>\n\n\n\n<li>What &#8220;good enough&#8221; data really looks like for AI use cases in distribution.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Join Us<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Register to learn how distributors are fixing the data foundation their AI strategy depends on shaping the next wave of warehouse automation in distribution and operations leaders managing global supplier relationships.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-book-font-size\" style=\"font-style:normal;font-weight:700;text-transform:uppercase\">Guests<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee2332cf wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\" style=\"margin-top:var(--wp--preset--spacing--lg);margin-bottom:var(--wp--preset--spacing--sm)\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"932\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited.jpg\" alt=\"\" class=\"wp-image-10678\" style=\"width:137px;height:auto\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited.jpg 932w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-300x300.jpg 300w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-150x150.jpg 150w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-768x768.jpg 768w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-120x120.jpg 120w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Sam Bobb<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-sm-font-size wp-block-paragraph\" style=\"text-transform:none\">Co-Founder and CTO, Kaavio<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee2332cf wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\" style=\"margin-top:var(--wp--preset--spacing--lg);margin-bottom:var(--wp--preset--spacing--sm)\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"253\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Jay-Schneider-Headshot.jpg\" alt=\"\" class=\"wp-image-10799\" style=\"width:137px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">Jay Schneider<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-sm-font-size wp-block-paragraph\" style=\"text-transform:none\">Founder, President, B2B-Squared<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Sponsor<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.kaavio.ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Kaavio_Logo_Light_bg.svg\" alt=\"\" class=\"wp-image-10680\" style=\"aspect-ratio:3.8103942652329748;width:292px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Guests<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-695a3a3e wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"932\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited.jpg\" alt=\"\" class=\"wp-image-10678\" style=\"aspect-ratio:1;object-fit:cover;width:250px\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited.jpg 932w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-300x300.jpg 300w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-150x150.jpg 150w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-768x768.jpg 768w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Sam-Bobb_headshot-edited-120x120.jpg 120w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-md-font-size wp-block-paragraph\" style=\"margin-bottom:0;font-style:normal;font-weight:600\">Sam Bobb<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:-0.015em;text-transform:none\">Co-Founder and CTO, Kaavio<\/p>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\">Sam works toward one mission: &#8220;Product data should work as hard as the people who depend on it.&#8221; Prior to Kaavio, Sam spent years as a data and engineering leader inside companies that sell technical products to professional buyers, driving 3x conversions and 50%+ revenue growth at Octopart (YC W07), building PIM and search for 10M+ products at Volition, and serving as Head of Engineering.<\/p>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\"><br>When he isn&#8217;t thinking about building revolutionary workflows, you can find Sam skiing, cooking, and spending time with his dog Gus.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-695a3a3e wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"253\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/05\/Jay-Schneider-Headshot.jpg\" alt=\"\" class=\"wp-image-10799\" style=\"aspect-ratio:1;object-fit:cover;width:250px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-md-font-size wp-block-paragraph\" style=\"margin-bottom:0;font-style:normal;font-weight:600\">Jay Schneider<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:-0.015em;text-transform:none\">Founder, President, B2B-Squared<\/p>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\">Jay Schneider is the creator of the Platform Genius RFP and reports, and a recognized authority in B2B eCommerce with 15+ years in the space as both a practitioner and advisor. He helped Nutricia NA (Danone) build a successful B2B platform and has worked with leading B2B agencies (B2X Partners, Brilliance Business Solutions) and software platforms. In 2019, he founded B2B Squared, where he has built the Platform Genius selection tool, the Flywheel B2B marketing automation platform, and multiple frameworks that help distributors and manufacturers accelerate their digital transformation. A noted speaker and author, Jay is also Publisher and Editor of The Digital Roadmap newsletter and a certified B2B eCommerce Association coach.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-custom-wrapper width-wide\" style=\"margin-bottom:var(--wp--preset--spacing--xl)\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-monospace-font-family has-md-font-size\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:0;font-style:normal;font-weight:700;text-transform:uppercase\">Host<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gray-200-color has-alpha-channel-opacity has-gray-200-background-color has-background\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--xl)\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-695a3a3e wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-image size-full is-resized is-style-circle\"><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"2560\" src=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-scaled.jpg\" alt=\"\" class=\"wp-image-9973\" style=\"aspect-ratio:1;object-fit:cover;width:250px\" srcset=\"https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-scaled.jpg 1919w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-225x300.jpg 225w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-768x1024.jpg 768w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-1152x1536.jpg 1152w, https:\/\/distributionstrategy.com\/wp-content\/uploads\/2026\/04\/Ian-Heller-Headshot-edited-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-md-font-size wp-block-paragraph\" style=\"margin-bottom:0;font-style:normal;font-weight:600\">Ian Heller<\/p>\n\n\n\n<p class=\"has-monospace-font-family has-book-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:-0.015em;text-transform:none\">Chief Strategy Officer, Distribution Strategy Group<\/p>\n\n\n\n<p class=\"has-book-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--md)\">Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he&#8217;s held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-gray-50-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-custom-wrapper width-wide\"><div class=\"inner\">\n<h2 class=\"wp-block-heading has-text-align-center has-headline-font-family has-xl-font-size\" id=\"registration-form\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--sm);letter-spacing:-0.015em\">Register Now<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"47217141\",\n    formId: \"7c27e2f2-72d9-4bb8-8782-3dddb1e64fa5\",\n    region: \"na1\"\n  });\n<\/script>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us on-demand to explore how distributors are fixing the data foundation their AI strategy depends on.<\/p>\n","protected":false},"author":26,"featured_media":10607,"template":"","meta":{"_tec_requires_first_save":false,"content-type":"","_EventAllDay":false,"_EventTimezone":"America\/New_York","_EventStartDate":"2026-06-17 12:00:00","_EventEndDate":"2026-06-17 13:00:00","_EventStartDateUTC":"2026-06-17 16:00:00","_EventEndDateUTC":"2026-06-17 17:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":" - 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