{"id":10133,"date":"2026-04-23T23:47:36","date_gmt":"2026-04-24T03:47:36","guid":{"rendered":"https:\/\/distributionstrategy.com\/?post_type=tribe_events&p=10133"},"modified":"2026-05-06T17:21:11","modified_gmt":"2026-05-06T21:21:11","slug":"05-05-26-sme-navigating-the-new-normal","status":"publish","type":"tribe_events","link":"https:\/\/distributionstrategy.com\/event\/05-05-26-sme-navigating-the-new-normal\/","title":{"rendered":"Navigating the New Normal: Live From B2B Online Chicago"},"content":{"rendered":"\n
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Subject Matter expert <\/p>\n\n\n\n

Navigating the New Normal<\/strong>: Live From B2B Online Chicago<\/h1>\n\n\n\n
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WATCH Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Practical moves: what distributors are doing right now to protect profitability and position for recovery<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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The ground has shifted for wholesale distributors. Ecommerce and AI are no longer side initiatives \u2014 they are central to how distributors sell, serve and compete. Digital channels are becoming the primary path to purchase, while AI is reshaping pricing, sales execution and customer experience. The question is no longer whether to invest, but how to build a business that performs with them at the core.<\/p>\n\n\n\n

This session examines how distribution leaders are advancing ecommerce and deploying AI to drive measurable results. From conversion optimization and digital adoption to AI-powered pricing, sales enablement and customer insights, the focus is on practical moves: what distributors are doing right now to accelerate growth and improve performance.<\/p>\n\n\n\n

Key Takeaways<\/h2>\n\n\n\n
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