{"events":[{"id":12951,"global_id":"distributionstrategy.com?id=12951","global_id_lineage":["distributionstrategy.com?id=12951"],"author":"26","status":"publish","date":"2026-08-26 18:52:08","date_utc":"2026-08-26 22:52:08","modified":"2026-09-16 22:34:07","modified_utc":"2026-09-17 02:34:07","url":"https:\/\/distributionstrategy.com\/event\/09-22-26-wholesale-change\/","rest_url":"https:\/\/distributionstrategy.com\/wp-json\/tribe\/events\/v1\/events\/12951","title":"09\/22\/26Wholesale Change Podcast","description":"
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Wholesale Change<\/p>\n\n\n\n

Weekly Podcast with Ian Heller and Mark Brohan
Tuesday Mornings 9AM ET \/ 6AM PT<\/h3>\n\n\n
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Two distribution experts. One weekly breakdown. The earnings, M&A, and market moves that matter\u2014decoded, debated, and delivered without the corporate filter.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Wholesale Change \u2013 News, Analysis, and Opinions for Distributors<\/strong><\/p>\n\n\n\n

Wholesale Change is a weekly live news show for the distribution industry<\/strong>, hosted by Ian Heller<\/strong> and Mark Brohan<\/strong>. Each episode dives into the stories that actually matter to distributors\u2014earnings reports, M&A, AD and buying group developments, Amazon Business, AI, and the strategies behind the headlines.<\/p>\n\n\n\n

This isn\u2019t a neutral recap; it\u2019s a news + analysis + opinion<\/strong> program. Ian and Mark bring decades of distribution and B2B expertise to:<\/p>\n\n\n\n

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  • Explain what\u2019s really driving the numbers<\/strong> behind public and private distributors<\/li>\n\n\n\n
  • Connect quarter\u2011to\u2011quarter trends<\/strong> across leading players<\/li>\n\n\n\n
  • Call out who\u2019s talking about AI vs. who\u2019s actually doing it<\/strong><\/li>\n\n\n\n
  • Explore what industry shifts mean for mid\u2011market distributors trying to compete at scale<\/strong><\/li>\n<\/ul>\n\n\n\n

    The tone is lively, candid, and occasionally snarky<\/strong>\u2014more \u201ctwo experts telling you what they actually think\u201d than \u201cone more corporate webinar.\u201d Regular segments, lightning\u2011round questions, and guest appearances from industry leaders keep the show fast\u2011paced and fun, while still grounded in data and real\u2011world experience.<\/p>\n\n\n\n

    Who it\u2019s for:<\/strong>
    Executives, strategy leaders, finance and sales leaders, and anyone in distribution who wants to stay ahead of what\u2019s happening in the market\u2014without having to read every earnings release and analyst note themselves.<\/p>\n\n\n\n

    How it works:<\/strong>
    <\/strong>Subscribe once and you’re set for the season. You’ll receive a single recurring Zoom link that works for every episode. There’s no need to register week after week, and you can unsubscribe at any time.
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    Hosts<\/h2>\n\n\n\n
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    Ian Heller<\/p>\n\n\n\n

    Co-Founder and Chief Strategy Officer, Distribution Strategy Group<\/p>\n\n\n\n

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    Mark Brohan<\/p>\n\n\n\n

    Executive Editor, Distribution Strategy Group<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Ian Heller<\/p>\n\n\n\n

    Co-Founder and Chief Strategy Officer, Distribution Strategy Group<\/p>\n\n\n\n

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    Ian Heller joined Grainger as a part-time truck unloader in college and left fifteen years later as the VP Marketing. Since then, he\u2019s held senior executive positions at four other publicly-held firms, consulted with dozens of distributors, and continues to write and speak extensively on how AI, strategy, channel evolution, and other major trends affect the industry. Ian holds a B.A. in History from Roosevelt University and an MBA from the Kellogg School at Northwestern University.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Mark Brohan<\/p>\n\n\n\n

    Executive Editor, Distribution Strategy Group<\/p>\n\n\n\n

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    Mark Brohan is a journalist and market researcher focused on B2B ecommerce, wholesale distribution and digital transformation. With more than three decades of experience, he analyzes how manufacturers and distributors use ecommerce, data and emerging technologies to modernize sales and operations. He is a frequent conference speaker and moderator, known for clear, data-driven insight into B2B commerce strategy.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Register Now<\/h2>\n\n\n\n