{"events":[{"id":12725,"global_id":"distributionstrategy.com?id=12725","global_id_lineage":["distributionstrategy.com?id=12725"],"author":"26","status":"publish","date":"2026-08-19 14:31:44","date_utc":"2026-08-19 18:31:44","modified":"2026-09-16 15:16:41","modified_utc":"2026-09-16 19:16:41","url":"https:\/\/distributionstrategy.com\/event\/09-16-26-tlp-how-distributors-use-ai-to-drive-sales-effectiveness\/","rest_url":"https:\/\/distributionstrategy.com\/wp-json\/tribe\/events\/v1\/events\/12725","title":"How Distributors Use AI to Drive Sales Effectiveness","description":"
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Technology Leader Panel<\/p>\n\n\n\n

How Distributors Use AI to Drive Sales Effectiveness<\/h1>\n\n\n\n
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WATCH Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The gap between distributors who are using AI to sell better and those who are still figuring it out is widening. This panel shows what the leaders are doing.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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AI is finding its way into distributor sales organizations, but the results are uneven. Some teams are using it to sharpen prospecting, improve call preparation, and give managers better visibility into what’s actually happening in the field. Others have invested in tools that haven’t stuck, or launched pilots that never scaled. The difference is rarely the technology \u2014 it’s whether the organization built AI into how selling actually works, or bolted it on from the outside.<\/p>\n\n\n\n

In this Technology Leader Panel, distribution executives and sales technology leaders share how they’re putting AI to work across the sales function \u2014 what use cases are delivering real results, what separates implementations that take hold from those that stall, and how they’re thinking about the next wave of AI capability as it hits the market.<\/p>\n\n\n\n

Key Takeaways<\/strong><\/p>\n\n\n\n