For distributors, the takeaway is direct: competing in this environment requires deeper integration with customers.
The centerpiece is the Amazon Business Assistant, a conversational AI tool for procurement.
Increasingly, ecommerce is a mainstream sales channel for distributors.
B2B marketplaces are still the fastest-growing digital sales channel in B2B.
Pattern uses artificial intelligence and machine learning to process more than 46 trillion data points and add 100 billion more each week.
As a catalyst for transformation, e-commerce strategies can be tailored for distribution and leveraged to facilitate improvements across customer experience, sales enablement, and supply chain optimization.
Amazon said product availability in industrial equipment, scientific supplies, healthcare, and facilities maintenance has expanded 25% over the past year.
The deal underscores Amazon Business’s increasing penetration in education and other verticals traditionally served by distributors.
It won’t be long before customers’ AI purchasing agents will be communicating directly with distributors’ AI sales agents, says keynoter Trent Gillespie.
The marketplace model gives Lowe’s the flexibility to quickly test new categories, respond to regional needs, and manage product availability in real-time.