Distribution Industry News
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HD Supply White Cap-Construction Supply Group Deal is a $4B Look into the Future of Distribution
If you’re a distributor, keep an eye on White Cap, which – thanks to the help of CD&R and The Sterling Group – is modeling one of the only viable paths to a successful future.
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Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on big pools of data that are fed into machine learning algorithms (math formulas) to continually make decisions, evaluate their own performance and get better over time.
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Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)
Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to know about your company.
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The Golden Rule of Distributor Marketing
Can there be a golden rule for such a broad discipline as distributor marketing, which includes everything from public relations to direct mail, advertising and SEO? The answer is yes, and the golden rule is: The more frequently you put relevant offers in front of targeted customers, the more frequently customers will buy from you.…
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Wholesale Change Show: Why Your Best Accounts Have the Most Potential (July 29, 2020)
If you really want to supercharge your sales, look no further than your largest customers.
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Stop Leaving Supplier Marketing Co-Op Funds on the Table
When it comes to taking advantage of manufacturing marketing co-op funds, too many distributors are leaving money on the table.
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Wholesale Change Show: Should You Build Your Own Marketplace? (July 22, 2020)
The Wholesale Change crew will talk about how, why and if you should build your own marketplace to fight back.
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Why Distributors Can’t Innovate – and How You Can Start
Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy will likely go to the swift and not the strong.
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Wholesale Change Show: Does “Fulfillment by Amazon” Mean the Death of Distributors? (June 24, 2020)
If Amazon Business owns the customer, warehouses your products, does the picking, packing and shipping and handles the entire transaction – why do they need you?
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Wholesale Change Show: Painless Pricing Improvements for Distributors (June 17, 2020)
It’s easy to find ways of boosting margins – the hard part is prioritizing the approaches that provide the greatest return for the least amount of risk and effort.