State of eCommerce

Ecommerce is no longer a side channel for distributors. It is central to how customers buy, how companies grow, and how competitive positions are established or lost. Yet performance varies dramatically across the industry, and most distributors still lack a clear benchmark for where they stand.

In this session, Jonathan Bein, Ph.D., Managing Partner of Distribution Strategy Group, will present findings from DSG’s latest State of eCommerce Best Practices Study. Drawing on primary research across the distribution industry, he will share what separates digital leaders from the rest of the field, where distributors are investing, and which strategies are producing measurable results.

Key Takeaways

• Where distributors stand today on ecommerce adoption, revenue attribution, and customer experience
• The practices that consistently distinguish high-performing digital distributors
• Where investment is flowing and which technology decisions are paying off
• How customer buying behavior is shifting and what distributors must do to keep pace
• Practical benchmarks you can use to assess your own digital maturity

What You’ll Learn

Current ecommerce adoption rates across the distribution industry, including what percentage of revenue is flowing through digital channels and how that compares to prior years.

The specific practices, platforms, and organizational structures that characterize distributors with the strongest ecommerce performance.

Where distributors are directing technology investment and which capabilities, from search and personalization to self-service and integration, are delivering the clearest returns.

How B2B buyer expectations are evolving and what the data reveals about gaps between what customers want digitally and what most distributors currently offer.

A benchmark framework you can apply to your own operation to identify where you stand and where the highest-priority opportunities are.